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Our approach relies on a team-based process. Starting with you, the
client, we build the best team necessary to accomplish your goals
and produce an exemplary work product. Each project involves a carefully
tailored iterative process that is both efficient and thorough. Some
of the project phases include the following:
| discovery |
|
This is
where we become enmeshed in your world. We explore and learn
everything about you, your business, your audience, your strategy,
your message, your competition. We collect and analyze content.
We poke and prod and question and analyze. We develop a project
plan outlining resources, schedule, and budget. In short, we
form the team. |
| information
design |
|
Here we
analyze and define function. We organize data and develop hierarchies
and group content logically. With the audience as our focus,
we structure the site to flow in a natural and consistent way.
With a site architecture in place, visual design can begin. |
| visual
design |
|
This is
the exploration of a design style for your product. We brainstorm
and pursue possible directions to capture the most compelling
image to sell your business. You are integral at this stage
as we determine look and feel. |
| client
review |
|
As a critical
member of the team, you are involved early and often. At each
stage in the process, we incorporate your feedback, adjusting
and evolving to the best possible end result. |
| testing |
|
Before
launch we test and retest. Then we have you test. A current-to-date
version of your site allows you to click through pages, validate
content, and confirm the user experience. The goal is to make
every effort to have a perfect product. |
| on-going |
|
Periodically
we reassess. And always we update. How are things working? What
are users commenting about? Is the information current and meaningful?
What can we do better?
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