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OAKLAND -- What do Melissa Etheridge, the Port of Oakland and the Dairy Council of California have in common? The answer is Isys Idea Systems, an Oakland-based, woman-owned interactive design company that makes, maintains and markets Web sites. BART, Dreyer's, Bush (the band) and career site MyRoad.com are among its other major clients. On Friday, Isys launched an interactive nutrition resource site for the Dairy Council, www.dairycouncilofca.org. The Dairy Council wanted to help people make healthy food choices by providing them with a source for information about nutrition and events. It enlisted Isys to make it happen. Isys President Cathy Dew said her company's goal was to make the site useful for kids, parents, educators and health professionals. Visitors to the site register as members to get e-mail updates and access to an array of education materials. Once a visitor orders materials on the site, the database stores their pertinent information for future orders. "We're really excited about the new functionality, especially the registration tool, because it gives us the opportunity to nurture relationships," said Maureen Bligh, the Dairy Council's project manager. "Not only does (the design) look great, but it will help people get to the heart of the Web site and access the information they need." In 1995, sisters Cathy and Sally Dew left West Palm Beach, Fla., for Oakland, where they started Isys with a few computers in a one-room office. Cathy Dew, the president, is an architect and computer scientist. Her sister is the company's art director. Still privately held but now with 14 employees, a flashy Web presence at www.ideasystems.com and a growing list of clients, the company's gross revenues hit the $2 million mark in 1999, Isys said. The company hopes to continue growing while also developing its own software tools for Web design. Contact:
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