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FOR IMMEDIATE RELEASE Internet Technology Helps Kids Find the Ruby Princess (OAKLAND, Calif., September 14, 2000) - Oakland-based Isys Idea Systems, Inc. joins Blackboard Entertainment, Inc. to present "Find the Ruby Princess Adventure Series Contest," an interactive web site launched on September 5th in conjunction with the VHS/DVD release of "The Ruby Princess Runs Away," a fanciful musical based on the Jewel Kingdom book series by Scholastic. The web site ruby.blackboardkids.com unveils a new episode every week for a ten-week period, featuring games that focus on comprehension, retention, and problem-solving skills. After completing all ten episodes successfully, the player will have ten clues that must be assembled in the correct order to reveal where the Ruby princess is hiding. First, second, and third-place prizes will be awarded to the first 100 players to log on with the correct answer at the end of the series on Saturday, November 4th. "It has been invigorating to design and develop a site for kids, especially one based on such a fabulous story," says Sally Dew, Isys Art Director. "Incorporating the storyline into the games, which are based on characters and events in the film, gave us an opportunity to be really creative." Blackboard Entertainment is very pleased with the results, as the web site is receiving positive feedback from visitors. "Isys created an internet-based contest that far surpassed our initial concept," says Regina Kelland, Blackboard Entertainment's Director of Marketing. "Their execution was creative and exciting and we are already getting emails from folks who are playing the game and loving it." Based on the success of "The Ruby Princess Runs Away," Blackboard Entertainment and Isys have discussed working together on similar projects in the future, pending the release of additional films based on the Jewel Kingdom series. About Blackboard
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