portfolio website

The Focal Point is a San Francisco-based, strategic litigation graphics firm offering persuasive illustrations and 3D animation pieces for trial lawyers to present in court. The company primarily needed a website to effectively portray the ability of its courtroom graphics to influence judges and juries.

With this in mind, Isys implemented a streamlined design to accentuate the Focal Point's brightly colored illustrations and animation pieces. A black background provides the highest value contrast, drawing the eye to the work on display. Supporting graphics and typography are understated in order to create visual harmony and avoid clutter. The homepage launches a flash introduction created by Isys to further showcase the company's work and full-length 3D animation films are viewable through RealPlayer.