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Family-owned
and operated since the 1940's, Eureka Chemical Company offers
Fluid Film, its brand of rust preventives, penetrants, and
lubricants with myriad uses for the protection of machinery
in agriculture, automotive, and maritime industries. In fact,
anyone who owns and operates machinery, from lawnmowers to
automobiles, is a prospective Eureka Chemical customer.
Addressing
the need to communicate the utility of Fluid Film products,
Isys created a website with broad appeal, offering product
information accessible to both the layperson and the professional.
Focusing on branding and the opportunity to generate name
recognition, the company colors and logo are used throughout
the site, as well as colorful graphics and images that illustrate
the various uses of Fluid Film products.
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