portfolio website

Dreyer's (Edy's) Grand Ice Cream is the leading manufacturer, marketer, and distributor of premium ice cream in the United States and their internet presence is integral to their business strategy today. With more than 120,000 consumers in their online database, meaningful communication is critical to their number one goal: building brand loyalty.

Since 1998, Isys has performed as the online component of an aggressive marketing department, handling as many as eight online promotions each year. 1999 promotions included mega-promotions for NFL's Peanut Butter Blitz, Wild Wild West Sundae, the Flavor of California, Mia Hamm Soccer Sweepstakes, Jeff Gordon Fantasy Flavor, Toy Story 2, Girl Scouts, and Dreyer's Presents M&M/Mars Ice Cream.

In addition to product promotions, we designed and built an e-commerce system for online transactions and launched their first-ever "Selling Ice Cream on the Internet" Gift Certificate program. We handle ongoing web site maintenance and support, including semiweekly updates. And recently, we launched the Flavor Finder®, an online data-driven tool that allows visitors to find exactly where their favorite ice cream flavor has been delivered within the past five days.