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For more than 75 years, the Dairy Council of California (DCC) has been an innovator in nutrition education. The DCC's primary goal is to provide current, credible nutrition and health information to help people make healthy food choices.

When the DCC came to Isys in 1996 their existing site was a flat brochure style. The DCC wanted to build out the site and incorporate a new section targeting healthy lifestyles. Isys worked with the DCC to build a budget that would optimize their online marketing efforts with their existing marketing program and at the same time be able to prioritize what would work within that budget. Isys continually works with the DCC to incorporate their web site program into the annual budget.

In 2000, we added an interactive nutritional planner to the site and launched a promotional program that introduces the nutritional planner.