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BSR is a U.S.-based global resource for companies seeking to sustain their commercial success in ways that demonstrate respect for ethical values, people, communities and the environment. The organization offers products and services that address the full range of corporate social responsibility (CSR) issues.

BSR came to Isys in 1999 seeking to further promote their Global Business Responsibility Resource Center, which provides in-depth reports on CSR. We put together a strategy that incorporated five areas of promotional programs that would drive traffic to the resource center: search engine optimization, links to BSR via related websites, media relations outreach, content syndication, and e-mail outreach through the distribution of monthly newsletters.